09 Oct Sulfotools’ Big Bang Moment: Being a Winner at the German Brand Award 2017
With Clean Peptide Technology, an innovation that benefits the pharma industry as well as our environment, the team of Sulfotools put their name in the spotlight. Now, they got honored with the German Brand Award 2017 in the category “Industry Excellence in Branding”.
Sulfotools is a young startup from Darmstadt that developed a groundbreaking technology for the manufacturing of peptides. Before the launch in March 2016, the team around Dipl.-Ing. Sascha Knauer took part in our Accelerator Program (Fall 2015), developing their business model and strengthening their corporate management. Their innovation: the Clean Peptide Technology (CPT), a laboratory procedure that revolutionizes the over 40 year-old process of chemical peptide synthesis.
Improving Peptide Synthesis Sustainably with CPT
Peptides are biological molecules that are utilized in therapeutic products, cosmetics or food supplements and are normally produced chemically. For this process, called solid-phase peptide synthesis (SPPS), the industry requires huge amounts of organic solvents that are not only hazardous and environmentally harmful but also very expensive. Sulfotools’ new proprietary Clean Peptide Technology replaces these problematic solvents with water, thereby minimizing the excess of amino acids. In addition, CPT uses an effective purification system to treat wastewater, which leads to cost savings up to 50 percent compared to the conventional peptide synthesis SPPS. Since this novel technology combines sustainability with decisive cost optimization, it is more than attractive for the pharmaceutical, chemical, and cosmetic industries.
The additional benefit of saving the earth’s environment makes Sulfotools an outstanding innovative business, which has been honoured with numerous distinctions. Now, the kickstarters were also recognized for their brand management and communication.
An Innovation meets Excellent Branding
At the German Brand Award in Berlin, the team of Sulfotools proudly received the “Industry Excellence in Branding” prize in the sector “Chemical Industry”. The Award honors the best brand performances in various fields such as beauty & care, pharmaceuticals or transportation. Nominators in the category “Industry Excellence in Branding” have to meet a number of high standard criteria, e.g. a relevant type of brand, a distinct brand presence, a strong customer focus, a solid brand conception, design continuity. Sulfotools convinced the jury and took home the prize: an integrated marketing package including the implementation of a label, a brand catalogue, an online gallery as well as comprehensive PR and media cooperations. We congratulate Sulfotools to this special possibility to promote their brand in a much larger scale!
Needless to say, the whole team is more than proud: Not only their innovative product but also their communication competence got staged among big national companies and important industry stakeholders, which is why the German Brand Award represents a major milestone for them.
Inspired? Take the Chance and Apply for our Accelerator
Are you also working on a big bang company and seeking international opportunities? Apply for our Accelerator! With you and your innovation, we want to support positive change in entire industries. Therefore, we are looking for innovative startups in the fields of healthcare, life science, performance materials and other related fields. Our three-months program provides young companies with a number of customized support services, which include professional mentoring from Senior Managers, individual coaching sessions, a funding up to 50.000 € and access to a vast community of international business experts.
Want your Big Bang Moment too? To be part of the following program in Spring 2018, apply with your business idea from September 5, 2017! We are excited to make a change with you. Applications can be submitted here: https://www.f6s.com/germanyspring2018.